The Real Frank - No Nonsense Workshops

Future-Ready Contracting Leadership ​with ​Frank ​Besednjak
This is a Webinar. You will need to have a computer that will access the internet. Your computer must have a microphone, speaker and video camera.

You will receive an email memo from me with a link and password approximately 48 hours prior to the event. If you are unfamiliar with attending Zoom meetings and want to try the technology in advance of the program, email me at Frank@TheRealFrank.com and we will set up a time to try it out.

If you are new to web events, here is a link to complete instructions for most every type of device. It also includes a short video with connection instructions. https://support.zoom.us/hc/en-us/articles/201362193-Joining-a-Meeting

There is no conference phone number to call, we will be using online video and audio.

This intensive, 8-hour leadership course is designed for HVAC and plumbing contractors who want to navigate the rapid shifts in today’s market—from the aggressive rise of private equity to the game-changing potential of Artificial Intelligence. Unlike traditional technical training, this curriculum focuses on the business of contracting, providing owners and managers with a strategic roadmap to improve productivity, protect margins, and build a more resilient company culture.

Key areas of focus include:

Strategic Positioning: Navigating the “PE rollup” era—whether you plan to sell, partner, or stay independent—by building a business with high recurring value.
Operational Productivity: Implementing practical AI tools to recover missed calls, automate scheduling, and streamline procurement, directly reducing administrative overhead.
Human Capital Management: Revolutionizing the employee lifecycle through structured 90-day onboarding, technician mentorship, and retention strategies that combat the labor shortage.
Process & Marketing Excellence: Mapping the customer journey to eliminate operational bottlenecks and launching future-focused, reputation-driven marketing campaigns that prioritize customer lifetime value over simple lead volume.
Presented in a dynamic hybrid format (Zoom and In-Person), the course concludes with every participant developing a customized 90-Day Contractor Transformation Plan. Attendees leave not just with new knowledge, but with an accountable, metric-driven action plan to lead their teams into the next decade of the trades.

​These workshops are approved for continuing education as follows:

Alabama: Air Conditioning and Refrigeration

Kentucky: Master and Journeyman Plumbing, HVAC and Electrical Contractors
(KY Master Electricians and Electricians must attend a code class in order to get credit. This is not offered in this workshop)

Georgia: Refrigeration and Air Conditioning

Ohio: HVAC, Refrigeration, Plumbing, Hydronics and Electrical
(Ohio Electrical Contractors require additional code hours)

Vanderburg County (Evansville) Indiana: HVAC 6-hours

Return or Refund Policies:

Business Coaching and Speaking Agreements:

The procedure and policy for obtaining a refund will vary depending on what was originally negotiated contractually between Frank Besednjak (aka The Training Source Inc.) and the client. Otherwise there are no refunds.

​Public Workshops:

Clients attending public workshops have the option of cancelling at least 48 hours prior to an event to receive a refund. No refunds for cancellations within 48 hours of the start of an event or if the client fails to show up for the event without 48 hours notice. Should there be a need for Frank Besednjak (aka The Training Source Inc.) to cancel or reschedule an event due to a personal emergency or other business circumstances, all attendees will be notified as soon as possible and will have an option for a refund or be rescheduled for an event at a later date.

Should there be a National or Local Disaster declared that results in the reschedule of any event. Attendees will have the option of going to or receiving credit for a future workshop. We will not issue refunds for delays or reschedules do to weather, civil disorder, war or other situation that may be considered an emergency beyond our control.